To combat the crises of younger generations' interest in golf, we tapped into one human truth: You can’t judge something you’ve never tried. Golf is more than just a game. Sure, it’s competitive, it’s pricey, and maybe it’s kinda stupid, but it sure is better than your other options. So just #tryit.
PGA of America #tryit
Social
We partnered with DraftKings to meet our audience where they actually are: Wrigleyville bars. Fans receive vouchers to enter prize giveaways and a $5 credit to place their first golf bet, turning casual nights out into unexpected introductions to the sport.
Copywriter: Savannah Carricarte
Art Director’s: Paulina Clarke, Grace Caira
